Pepsi Live For Now:
Young Adults who look healthy and athletic. Pepsi is shown as a social drink.
They are using the sugar issue to their advantage. If you're active and don't drink Pepsi in excessive amounts, then enjoy it when you do drink it. Live for the moment, and just do what makes you happy. The commercials target younger people who would agree with the idea of not acknowledging certain rules.
They are using bright colors and fun music.